New Zealand’s $350m Goldrush & eCommerce Bull Run

I am a big fan of eCommerce.

Digital channels — mobile, web, voice, and text, are poised to scoop up $350m of new revenue in Aotearoa through 2021. We are on the verge of a Digital Bull Run. A Goldrush of consumer spend. However, beautiful development and design are only as good as the “boring stuff” that sits in behind. Payment architecture includes APIs, Plug and Play integrations, shopping carts, loyalty programs, and links to popular BNPL (Buy-now-Pay-Later) solutions like Afterpay. These are the “engines” that drive ROI and ROAS.